HEART CHOCOLATE

SHOT LIST & Storyboard

VISUAL PRODUCTION

Information

This list is supposed to be exhaustive - to ensure we cover as many filming angles as possible. It may result in the footage being longer than 2 minutes, this is something we can cut in the edit.

Symbols are marked in bold.

Each shot is prefaced with a location or distance to the subject (such as WIDE or CLOSE).

Indications of movement are provided as well as subject actions.

SHOOT DAY CHECKLIST

Charge equipment
- Most booked equipment should be ready to go, but have cables at hand in case they're not
- If I decide to use my camera and gimball for any shot, have this charged and ready to use
Clear the set
- Pack things into boxes or cupboards that we aren't using
- Hide all food, utensils etc apart from the props we need
Set up lighting
- Place three lamps to fill the room with the chosen colours
- Test out subjects in different areas of the room to ensure the look is how we want it
- Adjust lighting in some shots if necessary

Note: Add the shot & sound table from blackboard here for reference.

SHOT LIST

For Reference: version 1, created before changing the idea to a promotional video

OPENING

ZOOM to WIDE: View looking outside the window, dark, night time, hold for 10 seconds, then zoom out to reveal kitchen interior, pull focus!
CLOSE: Slide across the left counter top, showing the open recipe books and mess.
CLOSE: Then then on other counter, half-drunk hot chocolates lined up
CLOSE: on the oven, something is baking
CLOSE: on one of the failed drinks, whipped cream is dripping down the cup (symbol), it is melting
PORTRAIT: on BEN, hot, slightly sweaty, looking defeated (symbol) - he huffs, composes and gets ready to try again - he walks out of frame...
(TITLE CARD)

MONTAGE

The Cupboards

CLOSE: Inside the cupboard, dark (maybe some subtle light), the cupboard opens to see BEN. He picks out the sugar. (Film a continuous take, removing each item, turning to place it down somewhere).
WIDE, side on: same actions as 1, removing the ingredients from the first cupboard
(Repeat shots 1 and 2 for removing the marshmallows and chocolate bar from the second cupboard)
CLOSE: From inside the fridge, camera attached to fridge door - BEN takes the milk and whipped cream
WIDE: From behind BEN, silhouette, he takes the milk and whipped cream from the fridge

The Counter-tops

CLOSE IN: Empty space on the counter.
WIDE: placing down all the items onto the counter
CLOSE: Bag of sugar, almost empty, placed down on top the counter in the empty space - BEN pulls the top open
CLOSE: the cocoa bag, marshmallows and chocolate bars are all then placed down in order
BAG POV: (the camera is inside the bag) BEN peers over into the bag
CLOSE: unscrewing the milk lid
WIDE: pour 250ml of milk into the jug
CLOSE: showing 250ml in the jug
CLOSE: BEN squints
CLOSE: on BEN's face, focused, then pan down over the shoulder to reveal chopping, he leaves some un chopped.
WIDE: chopping the chocolate bar
CLOSE: scooping sugar from the bag
CLOSE: weighing the sugar on the scales
CLOSE: scooping cocoa powder
CLOSE: pinching marshmallows one at a time

The Hob

WIDE: Top down, slide the pan from right to left, onto the chosen hob then add all the ingredients and turn it on
WIDE: looking up to BEN from the pan POV, pour the milk, drop the sugar and the cocoa into the pan
WIDE: silhouette, behind BEN adding the ingredients
CLOSE: on a slider, moving the pan from the right to the left, onto the chosen hob
CLOSE: top down, the buttons on the hob being pressed
WIDE: from the left hand side, BEN whisks the mixture in the pan
CLOSE: the mixture simmering
CLOSE: from infront, level with pan, steam pouring upwards (remember the overhead lamp)
WIDE: from the corner of the room, BEN waits the cooking, pacing, sitting, all different places in the room

The Oven

CLOSE: Turn the timer on for 5 minutes
CLOSE: Cookies inside the oven, the light is on but the heat is off!
CLOSE: The timer ticks down, down, down and then DING!

The Island

CLOSE: The mug is placed on the counter.
CLOSE: Top down, pour the drink into the mug and add toppings (squirt the cream to form a mini mountain, shake a spoon dusting chocolate powder, marshmallows etc)
CLOSE: side on in front, pour the drink and add toppings
WIDE, then ZOOM: both BEN and FRIEND observe the chocolate from either side of the counter

Complimentary / Alternatives

WIDE: fridge door open, BEN leans in front to cool off
CLOSE: on mug on the island counter, a plate of cookies slides into frame next to the complete hot chocolate.

Version 2 written after switching to making a promo

This list has some sort of order, but isn't necessarily the order in the edit. Some of these will be dropped and some shots in the storyboard aren't here. It's more of a guide.

KEY

COMPLETE
TO IMPROVE
STILL TO FILM

Opening

ZOOM: The view outside of the kitchen window, we zoom out to reveal the inside of the kitchen. The window is framed by purple curtains. The chocolatier walks past the camera, silhouette

SOUND: Traffic in the distance. Then, footsteps and a book being placed down onto a hard surface.

CLOSE UP: Recipe books laid out across the counter. The camera slides along - the chocolatier turns the page at the same time, to reveal a hot chocolate recipe.

SOUND: A page turning over in the recipe book.

TOP-DOWN: Facing downwards towards the book, we see some of the recipe and artwork. The camera rotates clockwise, slowly.

SOUND: Chocolate being chopped.

VERY CLOSE: A knife finely slicing a chocolate bar into hundreds of pieces. Camera is facing outwards to the action. Slides along the board with the knife.

SOUND: The slicing and chopping.

VERY CLOSE: On a black background, the chocolatier wipes off chocolate pieces with their finger - the pieces fall.

SOUND: Subtle sound of a finger on a knife.

TITLE CARD

Yellow / orange, "Heart Chocolate"

Montage

WIDE: The chocolatier opens the cupboard, camera looking at the cupboard.
1. Inside lined in purple. Interior lit from the top. Product shot of a bag of cocoa - alone - in the middle of the shelf. Highlights behind in orange or gold.
2. Then from the right hand side, the chocolatier picks up the cocoa and closes the door. We only see their arm.

SOUND: The cupboard door opening.

CLOSE: All the ingredients lined up on the counter top. A purple box of cereal in behind them. Camera side on, moves in slowly.

SOUND:

WIDE: The lid of the jar of cocoa is unscrewed, the lid and the jar fall away. A spoon of cocoa moves into frame and rotates to drop the powder

SOUND: unscrewing the lid, swoosh

WIDE-ANGLE: From inside the bag of sugar, looking upwards, the bag is torn open - a spoon reaches in and scoops up the powder.

SOUND: sound of the bag opening

CLOSE: On a plain black background, the milk pours from the jug down past the camera into the pan.

SOUND: splashing and pouring

TOP DOWN: in slow-motion, cocoa powder drops down from a spoon into the pan on the hob.

SOUND: dusting, plop

CLOSE-UP: Chocolotier's finger presses on the hob, it fires up

SOUND: Beeping

CLOSE: Camera to the side, the pan slides onto the hob

SOUND: scraping / sliding

TOP DOWN: in slow-motion, chocolate pieces drops down

SOUND: dusting, plop

TOP DOWN: in slow-motion, spoonful of sugar

SOUND: dusting, plop

WIDE: top-down, camera above, looking down, all ingredients added to the pan

SOUND:

WIDE: over the shoulder, moving from the left to the right shoulder, ingredients added to the pan.
1. This clip has the potential to use the movement to transition between another clip with left to right movement

SOUND:

CLOSE: Camera moves in. The oven timer is turned on

SOUND: The timer clicks then begins ticking

WIDE: The pan on the hob

SOUND: Simmering, bubbling

CLOSER: The pan on the hob

SOUND: Simmering, bubbling

CLOSE: The timer dings! Ready to pour into a mug

SOUND: Ding!

THE POUR

CLOSE: On the rim of the glass, chocolate is poured into the mug

SOUND: Pouring

WIDE: Chocolate is poured into the mug up to halfway / two-thirds

SOUND: Pouring

WIDE: Cream is squirted into the glass,

SOUND: The can of whipped cream in use

WIDE: Marshmallows dropped on top

SOUND:

CLOSE: Slow-mo marshmallows falling

SOUND: Bag rustling

CLOSE: Circle around the mug

SOUND: The can of whipped cream in use

Product Shots

CLOSE: Product shots of each ingredient in the cupboard
1. See the experimental footage from day one on the shoot for a reference to film these. Purple background inside the cupboard. Lit from behind.

SOUND: Shifting, movement, swishing, wind, swoop

THE HERO SHOT

WIDE: The luxury hot chocolate, spotlighted, creamy, chocolatey. Camera moves in from out of focus. An Oreo is placed on top. We hold here for some seconds. A customer picks up the drink.

SOUND:

END CARD

"If you love chocolate, this is chocolate you'll love"

WIDE: The drink is placed back, some having been drunk.

SOUND:

STORYBOARD

Created on the morning before the shoot to help visualise what I want us to film. Follows some of the shot list and ideas from experimenting the first day we had the camera equipment booked out. The first 6 slides represent what I'd like to film in our first day of actual filming.

Notes

For recording sound, we can refer to the information, especially in regards to foley, on the slides here.

Restrictions

The z150 is a big camera. It is not going to fit into the side of a fridge door and probably not inside a cupboard. Therefore, we may need to use a smaller camera; either my Sony a6000 with a 16-55mm lens or a smartphone.

This isn't ideal due to the difference in image quality - however, if set with the right manual configuration, we may be able to get the shots we need. We should be able to set the exposure, white balance, shutter and aperture manually with the right app. Any differences can be equalised in post / the colour correction phase.

Davinci Resolve has a feature to automatically match the colour on two different shots if I remeber correctly.

PHONE DEMOS

Made before the storyboard and updated shot list.

These videos demonstrate some of the composition and movement I would like to film for Heart Chocolate. On the day, the ceiling light will be off and the scene lit creatively by lamps.

The kitchen hob from different angles

Filming at the same level, from angles looking up and angles looking top-down.

20241111_173552.mp4

20241111_173717~2.mp4

20241111_173630~2.mp4

Filming from inside the cupboards and fridge

As stated previously, the z150 may not fit inside here and the lens may not be wide enough. We may need to use my camera or phone as a backup. I should also speak to the clients, Viv or Paul to see if this is allowed.

If we're not allowed and if we actually had a budget, maybe we would build a cupboard without a back to fit the camera behind.

20241111_174234.mp4

20241111_174036~2.mp4

THE APPLE AD IDEA

Stop me if you've read this before...

A lot of modern product advertisements show the product connected to the camera following along via a rig.

In replicating this for a bag of flour, for example, let's place a camera inside the cupboard and have the camera follow the bag on it's journey to being placed on the counter top.

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