INTERACTIVE SESSION
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BRAND & Portraits
INTERACTIVE DESIGN AND CONSTRUCTION
About this page
The notes from our early session on branding and identity. It also contains the first and second portrait photos used to depict myself as a brand.
the antichefs brand
Clean, modern, but homely, family
Three clearly defined sections within the show:
The modern professional kitchen with the michelin star chefs
The dishes brought out into a family home, with childrens toys
The family kitchen, homely, where the children try to recreate their dishes
THE GRAVITATIONAL FIELD of PEPSI
THE GRAVITATIONAL FIELD of PEPSI
Watch this Instagram reel below: Okay, so it's not technically a pitch deck, but I found it beyond interesting. When Pepsi re-designed their logo 15 years ago, a spec sheet was created that contains the entire ethos around the new design.
It starts off simple, with the logo behind logos and typefaces before taking the idea of a spherical Pepsi ball and turning into entirely unrelated elements like a planet or even a universe. Combining something mundane like a fizzy drink and various physics concepts is a highly unique and interesting idea.
The creators of this clearly had fun modelling the globe dynamics of a fictional Pepsi world.
How the orientation of the logo creates a different shape that represent facial expressions.
The depth and detail here might be considered unnecessary, but when you have maybe 7 figures to throw at a rebrand - why not?
Imagine this being presented to Pepsi investors, directors etc - what would they have thought?
Should I create the Universe of The Antichefs? No, probably not...
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