TASK 8
Embedded Files
DRIVE & treatment
CREATIVE ANALYSIS AND DEVELOPMENT
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Exploring characters' wants and needs, how stories are told in advertisements and diving into a story treatment.
View the lecture slides: here.
WANT vs NEED
WANT vs NEED
A character's want propels the story forward.
Their need is a hidden truth, that is the true goal they achieve - a discovery about themselves.
It can be agonising to realise, breaking away from their immediate goal to their truth. But it is this realisation that fufils their character arc.
THE ELDERLY LADY
WANTS: Her grandson to visit, to share a meal with him
NEEDS: To remember him, to break out of the labrynth and to realise her state of mind,
There may not be room in the script to explore beyond this, but usually there should be an impact or aftermath when reaching the need or true destination.
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A commercial or advertisement typically has limited screen time to convey a story. Using clear symbolism can help tell the story without distraction...
Laundrette 1985
The colour blue, like the jeans features heavily in almost every frame
The car, 1950s, pale blue sets a time
Dated typeface reinforces this idea
Art deco door handle
The character starts anonymous, a cliche genre convention, removing sunglasses to reveal their identity
Slick back hair in the style of Grease and the walk - John Travolta
We have many shots before an establishing shot, building up clues to create bewilderment.
Rocks in a washing machine - rebellious
He removes his belt to reveal the product shot and the brand
Creek 1904
Noir / infrared sky
Establishes the creek with mountains (Utah?)
Quaker lifestyle, simplistic
Awe inspiring location vs the serious facial expressions & clothing
Low angle, implies importance, epic, ruling the land
No emotions rigid vs breaking out, wanting freedom and liberty - very american.
They need to be careful, acting without thinking of consequences
EMPATHY
EMPATHY
We all share common emotional responses to scenarios. Our relationships to fictional characters is empathy.
The Wilderbeast Sketch
The lioness stalking the wilderbeast - a shared fear
Humanisation of the animals:
Gossiping, relatable family interactions
Playing games of cards off to the side
Naming the characters (Agnes)
Mimicing events
WHAT IS A TREATMENT?
WHAT IS A TREATMENT?
Paragraphs or double-spaced present-tense prose, moment by moment.
Poetic, no camera movement.
No dialogue, instead explore the subject's subconscious
The script is only what we should see and hear from the screen - no feelings, the script is what is acutally used to film. The feelings must be converted in to audiovisual symbols. The treatment is the emotional journey for the audience and the thrill of the story.
A treatment is used to woo creatives, to sell a production and is a guiding light when planning how and what to film.
Task 3
You can't work directly from Keen's treatment as there is no specific actions or symbols. Everything needs to be inferred before filming.
You can show irritation through facial expressions, quick movements - brisk.
A glimpse of the note
Empty wardrobes, missing clothes
Unease, haunting, nauseated
Dolly zoom
A laugh or a big smile.
Note: Avoid text in films as it slows the pace, there is an expectation to read it which is boring!
Submission / Version 3
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