INTERACTIVE SESSION
INTERACTIVE SESSION
INTERACTIVE DESIGN AND CONSTRUCTION
The digital landscape encompasses all things designed and delivered via a computer, smartphone or tablet that we use to communicate and consume. Think videos from your favourite creators on YouTube or TikTok and how that content can be shared on Twitter or Instagram etc.
My Most Used Apps
My average screen time is around 7 to 8 hours a day. The majority of this is spent on:
YouTube
With some lesser used apps being Reddit and Facebook. Duolingo makes an appearance for my 600+ day streak learning Irish and now Welsh!
When developing a TV show, we need to imagine who our target audience is and how they will watch the programme. While I imagine that The Antichefs will be watched mostly on a television screen, that doesn't exclude the rest of the digital landscape.
Social media plays an important role in advertising - both commercially and organically. For example, we may want to run paid ads on Instagram to target parents to watch our show, but then our non-paid posts might be shared by people naturally - creating a sort of "viral" effect. Going "viral" might be one the most important ways to advertise nowadays.
How can The Antichefs go viral?
Put the show EVERYWHERE.
Cut clips of iconic moments from the programme on social media.
Use audience engagement: let them follow along with recipes and show off their own skills online, using a hashtag for The Antichefs.
Are we creating a crypto coin? No. The Antichefs honestly doesn't need to exist on the blockchain. Some would argue that with the advent of Web3, more media will be moving onto decentralised platforms. But as a family TV show, where cryptocurrency hasn't been adopted (yet) by the masses, it would be pointless.
There may be a possibility to integrate some Web3 technology, either in our advertising and digital presence - but given the turmoil around how crypto is perceived, I would be against implementing such a strategy.
Our brand is for children and families - those I believe will value a good moral standard.